Scientific Study from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 65, European Business School London / Regents College, language: English, abstract: Taking into account the growing importance of social media marketing for luxury hotels and lack of any research about social media marketing for luxury hotels in Russia, the following research aim and objectives were proposed: Research aim: To reveal the approaches to social media marketing Russian luxury hotels use before, during and after the trip, find the patterns of using social media and aggregator websites by their clients and provide recommendations based on the collected data. Research objectives: 1) To reveal and critically evaluate how Russian luxury hotels implement social media, user-generated content and aggregator websites in their marketing activities: a) By interviewing specialists on social media marketing in Russia in the sphere of travel and tourism, including those working for outsource agencies; b) By interviewing the representatives of Russian luxury hotels. 2) To reveal and critically evaluate how the customers of Russian luxury hotels use social media and aggregator websites by surveying 40 frequent customers of Russian luxury hotels. 3) To provide recommendations on how to increase the effectiveness of implementation social media by luxury hotels in Russia during the three stages of luxury hotels customer experience: before, during and after the trip: a) By reflecting on the information about the prominent foreign case studies; b) By analysing the recommendations of the specialists on social media marketing in Russia in the sphere of travel and tourism; c) By synthesising the information revealed from the analysis of the data collected for objective 1 and 2 and information from the prominent foreign case studies.
With points of departure in philosophy, logic, social psychology, economics, and choice and game theory, Infostorms shows how information may be used to improve the quality of personal decision and group thinking but also warns against the informational pitfalls which modern information technology may amplify: From science to reality culture and what it really is, that makes you buy a book like this. The information society is upon us. New technologies have given us back pocket libraries, online discussion forums, blogs, crowdbased opinion aggregators, social media and breaking news wherever, whenever. But are we more enlightened and rational because of it? Infostorms provides the nuts and bolts of how irrational group behaviour may get amplified by social media and information technology. If we could be collectively dense before, now we can do it at light speed and with potentially global reach. Thats how things go viral, that is how cyberbullying, rude comments online, opinion bubbles, status bubbles, political polarisation and a host of other everyday unpleasantries start. Infostorms will give the story of the mechanics of these phenomena. This will help you to avoid them if you want or learn to start them if you must. It will allow you to stay sane in an insane world of information. With this brilliant book, we have been warned. It is up to all of us in the world today to be stewards of he common resource that is trustworthy and relevant information. Adam Brandenburger, Stern School of Business, NYU It is a highly recommended read for social scientists and concerned citizens alike. Christian List, London School of Economics Vincent F. Hendricks is Professor of Formal Philosophy at The University of Copenhagen. He is Director of the Center for Information and Bubble Studies (CIBS) sponsored by the Carlsberg Foundation and was awarded the Elite Research Prize by the Danish Ministry of Science, Technology and Innovation and the Roskilde Festival Elite Research Prize both in 2008. He was Editor-in-Chief of Synthese: An International Journal for Epistemology, Methodology and Philosophy of Science between 2005-2015. Pelle Guldborg Hansen is Behavioral Researcher at Roskilde University; Director of ISSP - The Initiative of Science, Society & Policy at Roskilde University and University of Southern Denmark; and member of the Prevention Council of the Danish Diabetes Association. He also heads the independent research group iNudgeYou and is chairman of the Danish Nudging Network and co-founder of TEN - The European Nudge Network.
The goal of any research assessment is to evaluate the value or quality of the research in comparison to other research. As quality is highly subjective and difficult to measure, citations are used as a proxy. Citations are an important part of scholarly communication and a significant component of research evaluation, with the assumption being that highly cited work has influenced the work of many other researchers and hence it is more valuable. Recently we have seen new online data sources being researched for this purpose and disruptive ideas with the power to change research assessment, and perhaps even science as a whole, have been born. Altmetrics is the new research area that investigates the potential of these new data source as indicators of the impact that research has made on the scientific community and beyond, and thus possibly also as indicators of the societal impact of research. This book will present some of these new data sources, findings from earlier altmetrics research, and the disruptive ideas that may radically change scholarly communication. Presents some of the key ideas and innovations in earlier research that have been driving the evolution from bibliometrics to webometrics, and with the advent of social media to altmetrics Discusses the shortcomings and pitfalls of bibliometrics in research evaluation and the potential of altmetrics to overcome some of these shortcomings Presents some of the most important data sources of altmetrics, the aggregators, and the different stakeholders Reviews current research about altmetrics and discusses possible future trends Presents a way to measure and aggregate altmetrics according to the level of impact or type of impact they represent Kim Holmberg is a research associate at the Research Unit for the Sociology of Education at the University of Turku, Finland, where he works on questions related to bibliometrics, altmetrics, open science and social media. He is also an Honorary Research Fellow at the Statistical Cybermetrics Research Group at the University of Wolverhampton, UK, and an Adjunct Professor at Åbo Akademi University, Finland. His academic background includes periods as a postdoc researcher at the University of Wolverhampton, UK, and at the VU University Amsterdam, The Netherlands. He has worked on topics such as hyperlink networks, climate change communications in social media, disciplinary differences in online scholarly communication, and educational use of virtual environments. Recently his research has focused on investigating the meaning and validity of altmetrics.