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Förderung der Lesekompetenz in multimedialen Te...
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Wissenschaftliche Studie aus dem Jahr 2016 im Fachbereich Deutsch - Deutsch als Fremdsprache / Zweitsprache, Note: 2, , Sprache: Deutsch, Abstract: Die Digitalisierung der Touristikbranche macht eine Neuausrichtung der Lesekompetenzförderung für die zielgerichtete Orientierung in Neuen Medien nötig. Dies wird im Rahmen des Sprachcurriculums der Swiss Hotel Management School in Leysin (im Folgenden SHMS Leysin) exemplarisch versucht. Ziel des arbeitsmarktorientierten Leseförderungskonzepts ist die Entwicklung von Lese-Teilkompetenzen, welche für die zielgerichtete Orientierung in textuellen Medienangeboten innerhalb der Content-Aggregatoren aus der Touristikbranche bzw. im Destination Management konstitutiv sind. Nach einer Erarbeitung von Konzepten zur Lese- und Medienkompetenz werden zunächst die Leseanforderungen für das Mischformat der textbasierten Medien konkretisiert. Im zweiten Schritt wird ein Konzept der Leseförderung an der SHMS Leysin vorgestellt. Die Leseförderung erfolgt dabei konkret über Mediennutzungsmuster. Diese werden auf operationeller und inhaltlicher Ebene sowie auf der Ebene der Informationssuche in textbasierten Neuen Medien der Touristikbranche entwickelt.

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Stand: 07.11.2017
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Förderung der Lesekompetenz für zielgerichtete ...
15,99 € *
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Die Digitalisierung der Touristikbranche macht eine Neuausrichtung der Lesekompetenzförderung für die zielgerichtete Orientierung in Neuen Medien nötig. Dies wird im Rahmen des Sprachcurriculums der Swiss Hotel Management School in Leysin (im Folgenden SHMS Leysin) exemplarisch versucht. Ziel des arbeitsmarktorientierten Leseförderungskonzepts ist die Entwicklung von Lese-Teilkompetenzen, welche für die zielgerichtete Orientierung in textuellen Medienangeboten innerhalb der Content-Aggregatoren aus der Touristikbranche bzw. im Destination Management konstitutiv sind. Die inhaltliche Ausgestaltung des Konzepts folgt der Vorgabe der SHMS Leysin, dass Kompetenzen im Deutschunterricht fachübergreifend gebündelt werden sollen. Sie legt dabei den Zyklus der Reisevorbereitung nach dem Modell der Customer Journey zugrunde, das in der vorliegenden Arbeit als digitale Reise bezeichnet wird. Dabei wird die Lesekompetenzförderung der Lernenden mit beruflichen Handlungssituationen des mediengestützten Destination Managements zusammengeführt. Das Konzept bezieht auch Rahmenbedingungen der SHMS Leysin mit ein, wie Heterogenität und Mehrsprachigkeit der Lernenden sowie sprachliche Aspekte bei der Förderung der Lesekompetenz für die zielgerichtete Orientierung in textbasierten Medien. Ich habe mir langjährige Berufserfahrung als Dozentin für deutsche Sprache auf Hochschulstufe angeeignet. Ein ausgeprägtes Interesse an Unterricht und Weiterbildung hat mich, zusätzlich zu meiner philologischen Ausbildung, zur Teilnahme am Studiengang Master Bildung und Medien - eEducation an der Fern-Universität Hagen (Deutschland) veranlasst.

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Stand: 07.11.2017
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Social Media Marketing by Russian Luxury Hotels...
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Scientific Study from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 65, European Business School London / Regents College, language: English, abstract: Taking into account the growing importance of social media marketing for luxury hotels and lack of any research about social media marketing for luxury hotels in Russia, the following research aim and objectives were proposed: Research aim: To reveal the approaches to social media marketing Russian luxury hotels use before, during and after the trip, find the patterns of using social media and aggregator websites by their clients and provide recommendations based on the collected data. Research objectives: 1) To reveal and critically evaluate how Russian luxury hotels implement social media, user-generated content and aggregator websites in their marketing activities: a) By interviewing specialists on social media marketing in Russia in the sphere of travel and tourism, including those working for outsource agencies; b) By interviewing the representatives of Russian luxury hotels. 2) To reveal and critically evaluate how the customers of Russian luxury hotels use social media and aggregator websites by surveying 40 frequent customers of Russian luxury hotels. 3) To provide recommendations on how to increase the effectiveness of implementation social media by luxury hotels in Russia during the three stages of luxury hotels customer experience: before, during and after the trip: a) By reflecting on the information about the prominent foreign case studies; b) By analysing the recommendations of the specialists on social media marketing in Russia in the sphere of travel and tourism; c) By synthesising the information revealed from the analysis of the data collected for objective 1 and 2 and information from the prominent foreign case studies.

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Stand: 07.11.2017
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The New Music Industries - Disruption and Disco...
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This research-based book outlines career models for artists, methods of creative engagement, artistic options including individuality and branding, production practices, the realities of being a musician in the new industries, and implications for popular music education. Due to the profound effects of the digitisation of music, the music industries have undergone rapid transformation. The former record label dominated industry has been supplanted by new industries, including digital aggregators, strategists and online platforms. These new music industries now facilitate direct access to both artists and their music. While such accessibility and the potential for artist exposure have never been greater, the challenge to stand out or to even navigate a musical career pathway is formidable. A useful resource for musicians and educators, this text highlights the ways in which the new music industries facilitate increased opportunities for 21st Century popular musicians to collaborate, communicate and interact with others interested in their music. Associate Professor Diane Hughes is a lecturer in Vocal Studies and Music at Macquarie University, Australia. Her research areas include the singing voice, pedagogy, film and sound, recording practices, the music industries, and popular music and song. She is currently the National President of the Australian National Association of Teachers of Singing Ltd. Professor Mark Evans is the Head of the School of Communication at the University of Technology, Sydney, Australia. He is Series Editor for Genre, Music and Sound and is currently Editor for The International Encyclopedia of Film Music and Sound. He holds an Australian Research Council (ARC) grant to design an artistic and environmental map of the Shoalhaven basin in New South Wales, Australia. Dr Guy Morrow is a lecturer in Arts Industries and Management at Macquarie University, Australia. He focuses on understanding how artists are managed, both in terms of direct artist management and also through cultural policies. By examining the relationship between artists and managers, Guy generates core-related insights in the creative industries. He is currently the Secretary of the International Music Business Research Association. Dr Sarah Keith is a lecturer in Music and Media at Macquarie University, Australia. Her research areas includes popular music studies, Korean and Japanese popular music, other East Asian popular musics, the music industries, music and cultural policy, music and screen media, music and performance technologies and computer-mediated composition.

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Stand: 12.12.2017
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Infostorms - Why do we like? Explaining individ...
23,79 € *
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With points of departure in philosophy, logic, social psychology, economics, and choice and game theory, Infostorms shows how information may be used to improve the quality of personal decision and group thinking but also warns against the informational pitfalls which modern information technology may amplify: From science to reality culture and what it really is, that makes you buy a book like this. The information society is upon us. New technologies have given us back pocket libraries, online discussion forums, blogs, crowdbased opinion aggregators, social media and breaking news wherever, whenever. But are we more enlightened and rational because of it? Infostorms provides the nuts and bolts of how irrational group behaviour may get amplified by social media and information technology. If we could be collectively dense before, now we can do it at light speed and with potentially global reach. Thats how things go viral, that is how cyberbullying, rude comments online, opinion bubbles, status bubbles, political polarisation and a host of other everyday unpleasantries start. Infostorms will give the story of the mechanics of these phenomena. This will help you to avoid them if you want or learn to start them if you must. It will allow you to stay sane in an insane world of information. With this brilliant book, we have been warned. It is up to all of us in the world today to be stewards of he common resource that is trustworthy and relevant information. Adam Brandenburger, Stern School of Business, NYU It is a highly recommended read for social scientists and concerned citizens alike. Christian List, London School of Economics Vincent F. Hendricks is Professor of Formal Philosophy at The University of Copenhagen. He is Director of the Center for Information and Bubble Studies (CIBS) sponsored by the Carlsberg Foundation and was awarded the Elite Research Prize by the Danish Ministry of Science, Technology and Innovation and the Roskilde Festival Elite Research Prize both in 2008. He was Editor-in-Chief of Synthese: An International Journal for Epistemology, Methodology and Philosophy of Science between 2005-2015. Pelle Guldborg Hansen is Behavioral Researcher at Roskilde University; Director of ISSP - The Initiative of Science, Society & Policy at Roskilde University and University of Southern Denmark; and member of the Prevention Council of the Danish Diabetes Association. He also heads the independent research group iNudgeYou and is chairman of the Danish Nudging Network and co-founder of TEN - The European Nudge Network.

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Stand: 07.11.2017
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