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Social Media Marketing by Russian Luxury Hotels...
29,99 € *
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Scientific Study from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 65, European Business School London / Regents College, language: English, abstract: Taking into account the growing importance of social media marketing for luxury hotels and lack of any research about social media marketing for luxury hotels in Russia, the following research aim and objectives were proposed: Research aim: To reveal the approaches to social media marketing Russian luxury hotels use before, during and after the trip, find the patterns of using social media and aggregator websites by their clients and provide recommendations based on the collected data. Research objectives: 1) To reveal and critically evaluate how Russian luxury hotels implement social media, user-generated content and aggregator websites in their marketing activities: a) By interviewing specialists on social media marketing in Russia in the sphere of travel and tourism, including those working for outsource agencies; b) By interviewing the representatives of Russian luxury hotels. 2) To reveal and critically evaluate how the customers of Russian luxury hotels use social media and aggregator websites by surveying 40 frequent customers of Russian luxury hotels. 3) To provide recommendations on how to increase the effectiveness of implementation social media by luxury hotels in Russia during the three stages of luxury hotels customer experience: before, during and after the trip: a) By reflecting on the information about the prominent foreign case studies; b) By analysing the recommendations of the specialists on social media marketing in Russia in the sphere of travel and tourism; c) By synthesising the information revealed from the analysis of the data collected for objective 1 and 2 and information from the prominent foreign case studies.

Anbieter: ciando eBooks
Stand: 11.07.2017
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Spanish markets ebook evolution report 2016
0,00 € *
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Although publishing and digital cultures are evolving at highly different speeds in the Spanish markets, technology and the ebook both offer a broad spectrum of business opportunities for publishers in Latin America and Spain. The soaring number of ebooks published in those countries, the growing importance of digital reading and the increasing role of the Internet as a distribution and marketing tool for books, all lead to the assumption that the evolution of the digital market is a reality in most Latin American countries. Having looked closely at digital and publishing trends in various countries (Argentina, Brazil Colombia, Chile, Ecuador, Spain, Mexico, Peru), this report, compiled by Dosdoce.com in collaboration with Bookwire, offers a series of indicators and prospects regarding each of these markets, with the purpose of offering a tool for publishers, booksellers, authors, investors, the media and experts to understand the changes being experienced by Spanish-speaking and Portuguese markets, together with the business opportunities these changes offer professionals in the publishing sector worldwide. Dosdoce.com was launched in March 2004 for the purpose of analyzing the use of new technologies in the cultural sector and publishes annual studies related to trends in the creative industries. Dosdoce.com provides strategic management consultancy services, as well as digital skills training sessions to a wide range of cultural sector professional: publishers, retailers, museums, librarians, etc. Throughout the years we have compiled over 40 studies and reports on the use of new technologies in different areas of the cultural sector. Founded in Germany in 2009, Bookwire is an eBook aggregator specialising in marketing digital content in all existing and emerging sales channels worldwide. In 2011 Bookwire became the first certified European supplier for the Apple iBooks Store. Bookwire offers a full service package of delivery, reporting, quality management, shop marketing and conversion. The company works with over 1.000 publishing houses from 30 countries for which it provides the worlds largest network of eBook and audiobook shops. Bookwire has offices in Germany, Brazil, Chile, Colombia, México, Peru, Spain and Russia.

Anbieter: ciando eBooks
Stand: 11.07.2017
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Express.js Deep API Reference
15,46 € *
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Express.js Deep API Reference is your short, concise guide to Express.js APIs. This flexible Node.js web application framework provides a robust set of features for building single, multi-page, and hybrid web applications. Through six to-the-point chapters, you will find references for configurations, settings, environments, middleware, templating engines (including Consolidate.js), extract parameters, routing, request handlers, response, and streams. Written by Azat Mardan, the author of Pro Express.js and Practical Node.js , you will find this short, concise guide indispensable for your Express.js work. Azat Mardan has over 12 years of experience in web, mobile and software development. With a Bachelors Degree in Informatics and a Master of Science in Information Systems Technology degree, Azat possesses deep academic knowledge as well as extensive practical experience.Currently Azat works as an engineer at the curated social media news aggregator website Storify.com. He teaches technical classes at General Assembly San Francisco and Hack Reactor to much acclaim. In his spare time, Azat writes about technology on his blog webAppLog.com. He is also an author of artisanal book Rapid Prototyping with JS: Agile JavaScript Development.Previously, Azat has worked as a CTO/co-founder at Gizmo, an enterprise cloud platform for mobile marketing campaigns, and has undertaken the prestigious 500 Startups business accelerator program. Prior to this, Azat was developing mission-critical applications for government agencies in Washington, DC, including the National Institutes of Health, the National Center for Biotechnology Information, and the Federal Deposit Insurance Corporation, as well as Lockheed Martin.Azat is a frequent attendee at Bay Area tech meet-ups and hackathons (StartupBus 2013, AngelHack hackathon 12 finalist with team FashionMetric.com).

Anbieter: ciando eBooks
Stand: 11.07.2017
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Practical Node.js - Building Real-World Scalabl...
39,26 € *
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Practical Node.js is your step-by-step guide to learning how to build a wide range of scalable real-world web applications using a professional development toolkit. Node.js is an innovative and highly efficient platform for creating web services. But Node.js doesnt live in a vacuum! In a modern web development, many different components need to be put together — routing, database driver, ORM, session management, OAuth, HTML template engine, CSS compiler and many more. If you already know the basics of Node.js, now is the time to discover how to bring it to production level by leveraging its vast ecosystem of packages. As a web developer, youll work with a varied collection of standards and frameworks - Practical Node.js shows you how all those pieces fit together. Practical Node.js takes you from installing all the necessary modules to writing full-stack web applications by harnessing the power of the Express.js and Hapi frameworks, the MongoDB database with Mongoskin and Mongoose, Jade and Handlebars template engines, Stylus and LESS CSS languages, OAuth and Everyauth libraries, and the Socket.IO and Derby libraries, and everything in between. The book also covers how to deploy to Heroku and AWS, daemonize apps, and write REST APIs. Youll build full-stack real-world Node.js apps from scratch, and also discover how to write your own Node.js modules and publish them on NPM. You already know what Node.js is; now learn what you can do with it and how far you can take it! Azat Mardan has over 12 years of experience in web, mobile and software development. With a Bachelors Degree in Informatics and a Master of Science in Information Systems Technology degree, Azat possesses deep academic knowledge as well as extensive practical experience.Currently Azat works as an engineer at the curated social media news aggregator website Storify.com. He teaches technical classes at General Assembly San Francisco and Hack Reactor to much acclaim. In his spare time, Azat writes about technology on his blog webAppLog.com. He is also an author of artisanal book Rapid Prototyping with JS: Agile JavaScript Development.Previously, Azat has worked as a CTO/co-founder at Gizmo, an enterprise cloud platform for mobile marketing campaigns, and has undertaken the prestigious 500 Startups business accelerator program. Prior to this, Azat was developing mission-critical applications for government agencies in Washington, DC, including the National Institutes of Health, the National Center for Biotechnology Information, and the Federal Deposit Insurance Corporation, as well as Lockheed Martin.Azat is a frequent attendee at Bay Area tech meet-ups and hackathons (StartupBus 2013, AngelHack hackathon 12 finalist with team FashionMetric.com).

Anbieter: ciando eBooks
Stand: 11.07.2017
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