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Förderung der Lesekompetenz in multimedialen Te...
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Wissenschaftliche Studie aus dem Jahr 2016 im Fachbereich Deutsch - Deutsch als Fremdsprache / Zweitsprache, Note: 2, , Sprache: Deutsch, Abstract: Die Digitalisierung der Touristikbranche macht eine Neuausrichtung der Lesekompetenzförderung für die zielgerichtete Orientierung in Neuen Medien nötig. Dies wird im Rahmen des Sprachcurriculums der Swiss Hotel Management School in Leysin (im Folgenden SHMS Leysin) exemplarisch versucht. Ziel des arbeitsmarktorientierten Leseförderungskonzepts ist die Entwicklung von Lese-Teilkompetenzen, welche für die zielgerichtete Orientierung in textuellen Medienangeboten innerhalb der Content-Aggregatoren aus der Touristikbranche bzw. im Destination Management konstitutiv sind. Nach einer Erarbeitung von Konzepten zur Lese- und Medienkompetenz werden zunächst die Leseanforderungen für das Mischformat der textbasierten Medien konkretisiert. Im zweiten Schritt wird ein Konzept der Leseförderung an der SHMS Leysin vorgestellt. Die Leseförderung erfolgt dabei konkret über Mediennutzungsmuster. Diese werden auf operationeller und inhaltlicher Ebene sowie auf der Ebene der Informationssuche in textbasierten Neuen Medien der Touristikbranche entwickelt.

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Stand: 11.07.2017
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Förderung der Lesekompetenz für zielgerichtete ...
15,99 € *
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Die Digitalisierung der Touristikbranche macht eine Neuausrichtung der Lesekompetenzförderung für die zielgerichtete Orientierung in Neuen Medien nötig. Dies wird im Rahmen des Sprachcurriculums der Swiss Hotel Management School in Leysin (im Folgenden SHMS Leysin) exemplarisch versucht. Ziel des arbeitsmarktorientierten Leseförderungskonzepts ist die Entwicklung von Lese-Teilkompetenzen, welche für die zielgerichtete Orientierung in textuellen Medienangeboten innerhalb der Content-Aggregatoren aus der Touristikbranche bzw. im Destination Management konstitutiv sind. Die inhaltliche Ausgestaltung des Konzepts folgt der Vorgabe der SHMS Leysin, dass Kompetenzen im Deutschunterricht fachübergreifend gebündelt werden sollen. Sie legt dabei den Zyklus der Reisevorbereitung nach dem Modell der Customer Journey zugrunde, das in der vorliegenden Arbeit als digitale Reise bezeichnet wird. Dabei wird die Lesekompetenzförderung der Lernenden mit beruflichen Handlungssituationen des mediengestützten Destination Managements zusammengeführt. Das Konzept bezieht auch Rahmenbedingungen der SHMS Leysin mit ein, wie Heterogenität und Mehrsprachigkeit der Lernenden sowie sprachliche Aspekte bei der Förderung der Lesekompetenz für die zielgerichtete Orientierung in textbasierten Medien. Ich habe mir langjährige Berufserfahrung als Dozentin für deutsche Sprache auf Hochschulstufe angeeignet. Ein ausgeprägtes Interesse an Unterricht und Weiterbildung hat mich, zusätzlich zu meiner philologischen Ausbildung, zur Teilnahme am Studiengang Master Bildung und Medien - eEducation an der Fern-Universität Hagen (Deutschland) veranlasst.

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Stand: 11.07.2017
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Spanish markets ebook evolution report 2016
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Although publishing and digital cultures are evolving at highly different speeds in the Spanish markets, technology and the ebook both offer a broad spectrum of business opportunities for publishers in Latin America and Spain. The soaring number of ebooks published in those countries, the growing importance of digital reading and the increasing role of the Internet as a distribution and marketing tool for books, all lead to the assumption that the evolution of the digital market is a reality in most Latin American countries. Having looked closely at digital and publishing trends in various countries (Argentina, Brazil Colombia, Chile, Ecuador, Spain, Mexico, Peru), this report, compiled by Dosdoce.com in collaboration with Bookwire, offers a series of indicators and prospects regarding each of these markets, with the purpose of offering a tool for publishers, booksellers, authors, investors, the media and experts to understand the changes being experienced by Spanish-speaking and Portuguese markets, together with the business opportunities these changes offer professionals in the publishing sector worldwide. Dosdoce.com was launched in March 2004 for the purpose of analyzing the use of new technologies in the cultural sector and publishes annual studies related to trends in the creative industries. Dosdoce.com provides strategic management consultancy services, as well as digital skills training sessions to a wide range of cultural sector professional: publishers, retailers, museums, librarians, etc. Throughout the years we have compiled over 40 studies and reports on the use of new technologies in different areas of the cultural sector. Founded in Germany in 2009, Bookwire is an eBook aggregator specialising in marketing digital content in all existing and emerging sales channels worldwide. In 2011 Bookwire became the first certified European supplier for the Apple iBooks Store. Bookwire offers a full service package of delivery, reporting, quality management, shop marketing and conversion. The company works with over 1.000 publishing houses from 30 countries for which it provides the worlds largest network of eBook and audiobook shops. Bookwire has offices in Germany, Brazil, Chile, Colombia, México, Peru, Spain and Russia.

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The New Music Industries - Disruption and Disco...
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This research-based book outlines career models for artists, methods of creative engagement, artistic options including individuality and branding, production practices, the realities of being a musician in the new industries, and implications for popular music education. Due to the profound effects of the digitisation of music, the music industries have undergone rapid transformation. The former record label dominated industry has been supplanted by new industries, including digital aggregators, strategists and online platforms. These new music industries now facilitate direct access to both artists and their music. While such accessibility and the potential for artist exposure have never been greater, the challenge to stand out or to even navigate a musical career pathway is formidable. A useful resource for musicians and educators, this text highlights the ways in which the new music industries facilitate increased opportunities for 21st Century popular musicians to collaborate, communicate and interact with others interested in their music. Associate Professor Diane Hughes is a lecturer in Vocal Studies and Music at Macquarie University, Australia. Her research areas include the singing voice, pedagogy, film and sound, recording practices, the music industries, and popular music and song. She is currently the National President of the Australian National Association of Teachers of Singing Ltd. Professor Mark Evans is the Head of the School of Communication at the University of Technology, Sydney, Australia. He is Series Editor for Genre, Music and Sound and is currently Editor for The International Encyclopedia of Film Music and Sound. He holds an Australian Research Council (ARC) grant to design an artistic and environmental map of the Shoalhaven basin in New South Wales, Australia. Dr Guy Morrow is a lecturer in Arts Industries and Management at Macquarie University, Australia. He focuses on understanding how artists are managed, both in terms of direct artist management and also through cultural policies. By examining the relationship between artists and managers, Guy generates core-related insights in the creative industries. He is currently the Secretary of the International Music Business Research Association. Dr Sarah Keith is a lecturer in Music and Media at Macquarie University, Australia. Her research areas includes popular music studies, Korean and Japanese popular music, other East Asian popular musics, the music industries, music and cultural policy, music and screen media, music and performance technologies and computer-mediated composition.

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Practical Node.js - Building Real-World Scalabl...
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Practical Node.js is your step-by-step guide to learning how to build a wide range of scalable real-world web applications using a professional development toolkit. Node.js is an innovative and highly efficient platform for creating web services. But Node.js doesnt live in a vacuum! In a modern web development, many different components need to be put together — routing, database driver, ORM, session management, OAuth, HTML template engine, CSS compiler and many more. If you already know the basics of Node.js, now is the time to discover how to bring it to production level by leveraging its vast ecosystem of packages. As a web developer, youll work with a varied collection of standards and frameworks - Practical Node.js shows you how all those pieces fit together. Practical Node.js takes you from installing all the necessary modules to writing full-stack web applications by harnessing the power of the Express.js and Hapi frameworks, the MongoDB database with Mongoskin and Mongoose, Jade and Handlebars template engines, Stylus and LESS CSS languages, OAuth and Everyauth libraries, and the Socket.IO and Derby libraries, and everything in between. The book also covers how to deploy to Heroku and AWS, daemonize apps, and write REST APIs. Youll build full-stack real-world Node.js apps from scratch, and also discover how to write your own Node.js modules and publish them on NPM. You already know what Node.js is; now learn what you can do with it and how far you can take it! Azat Mardan has over 12 years of experience in web, mobile and software development. With a Bachelors Degree in Informatics and a Master of Science in Information Systems Technology degree, Azat possesses deep academic knowledge as well as extensive practical experience.Currently Azat works as an engineer at the curated social media news aggregator website Storify.com. He teaches technical classes at General Assembly San Francisco and Hack Reactor to much acclaim. In his spare time, Azat writes about technology on his blog webAppLog.com. He is also an author of artisanal book Rapid Prototyping with JS: Agile JavaScript Development.Previously, Azat has worked as a CTO/co-founder at Gizmo, an enterprise cloud platform for mobile marketing campaigns, and has undertaken the prestigious 500 Startups business accelerator program. Prior to this, Azat was developing mission-critical applications for government agencies in Washington, DC, including the National Institutes of Health, the National Center for Biotechnology Information, and the Federal Deposit Insurance Corporation, as well as Lockheed Martin.Azat is a frequent attendee at Bay Area tech meet-ups and hackathons (StartupBus 2013, AngelHack hackathon 12 finalist with team FashionMetric.com).

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Stand: 11.07.2017
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