Scientific Study from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 65, European Business School London / Regents College, language: English, abstract: Taking into account the growing importance of social media marketing for luxury hotels and lack of any research about social media marketing for luxury hotels in Russia, the following research aim and objectives were proposed: Research aim: To reveal the approaches to social media marketing Russian luxury hotels use before, during and after the trip, find the patterns of using social media and aggregator websites by their clients and provide recommendations based on the collected data. Research objectives: 1) To reveal and critically evaluate how Russian luxury hotels implement social media, user-generated content and aggregator websites in their marketing activities: a) By interviewing specialists on social media marketing in Russia in the sphere of travel and tourism, including those working for outsource agencies; b) By interviewing the representatives of Russian luxury hotels. 2) To reveal and critically evaluate how the customers of Russian luxury hotels use social media and aggregator websites by surveying 40 frequent customers of Russian luxury hotels. 3) To provide recommendations on how to increase the effectiveness of implementation social media by luxury hotels in Russia during the three stages of luxury hotels customer experience: before, during and after the trip: a) By reflecting on the information about the prominent foreign case studies; b) By analysing the recommendations of the specialists on social media marketing in Russia in the sphere of travel and tourism; c) By synthesising the information revealed from the analysis of the data collected for objective 1 and 2 and information from the prominent foreign case studies.
Unlock the keys to save money shopping offline. The age of the Internet has allowed people to connect with each other like never before. It´s opened up an entire world of music, thoughts, cat videos and, of course, shopping. Online shopping has experienced a boom in recent years for good reason. There are many perks to shopping online: great deals, access to rare or specialty items, the ability to shop from your couch in your pajamas, and instantaneous access to reviews. However, anyone who has shopped online knows that it has its pitfalls: sizing clothing and shoes can be difficult, the colors may look different online, and quality is hard to judge. Most of all, grocery shopping and perishable items can usually only be purchased in person. That´s why offline shopping has never disappeared, or ever will. You can judge the quality and worth more easily when you can touch and feel an item. You can try things on before you buy them and skip the hassle of returns. You can also turn it into a social activity by inviting a friend to shop with you. New products that you may have never thought about may catch your eye. Unfortunately, all of this may cause you to become overwhelmed plus without the proper techniques may be expensive. In Offline Shopping Hacks, discover how to: Use the Internet to optimize offline shopping Use coupons found online for offline products Utilize coupon aggregators for secret savings Map out a store for optimal shopping Create a shopping pyramid to stick to a budget Use an everyday office supply to stay on budget Recruit shopping squad for major store events Buy in bulk without breaking the bank Predict the future to capitalize on sales Find luxury items for low prices And more for you to unlock! Find these tricks and more in this book! With these tips, offline shoppin... 1. Language: English. Narrator: Life ´n´ Hack. Audio sample: http://samples.audible.de/bk/acx0/093407de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.