Scientific Study from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 65, European Business School London / Regents College, language: English, abstract: Taking into account the growing importance of social media marketing for luxury hotels and lack of any research about social media marketing for luxury hotels in Russia, the following research aim and objectives were proposed: Research aim: To reveal the approaches to social media marketing Russian luxury hotels use before, during and after the trip, find the patterns of using social media and aggregator websites by their clients and provide recommendations based on the collected data. Research objectives: 1) To reveal and critically evaluate how Russian luxury hotels implement social media, user-generated content and aggregator websites in their marketing activities: a) By interviewing specialists on social media marketing in Russia in the sphere of travel and tourism, including those working for outsource agencies; b) By interviewing the representatives of Russian luxury hotels. 2) To reveal and critically evaluate how the customers of Russian luxury hotels use social media and aggregator websites by surveying 40 frequent customers of Russian luxury hotels. 3) To provide recommendations on how to increase the effectiveness of implementation social media by luxury hotels in Russia during the three stages of luxury hotels customer experience: before, during and after the trip: a) By reflecting on the information about the prominent foreign case studies; b) By analysing the recommendations of the specialists on social media marketing in Russia in the sphere of travel and tourism; c) By synthesising the information revealed from the analysis of the data collected for objective 1 and 2 and information from the prominent foreign case studies.
With points of departure in philosophy, logic, social psychology, economics, and choice and game theory, Infostorms shows how information may be used to improve the quality of personal decision and group thinking but also warns against the informational pitfalls which modern information technology may amplify: From science to reality culture and what it really is, that makes you buy a book like this. The information society is upon us. New technologies have given us back pocket libraries, online discussion forums, blogs, crowdbased opinion aggregators, social media and breaking news wherever, whenever. But are we more enlightened and rational because of it? Infostorms provides the nuts and bolts of how irrational group behaviour may get amplified by social media and information technology. If we could be collectively dense before, now we can do it at light speed and with potentially global reach. Thats how things go viral, that is how cyberbullying, rude comments online, opinion bubbles, status bubbles, political polarisation and a host of other everyday unpleasantries start. Infostorms will give the story of the mechanics of these phenomena. This will help you to avoid them if you want or learn to start them if you must. It will allow you to stay sane in an insane world of information. With this brilliant book, we have been warned. It is up to all of us in the world today to be stewards of he common resource that is trustworthy and relevant information. Adam Brandenburger, Stern School of Business, NYU It is a highly recommended read for social scientists and concerned citizens alike. Christian List, London School of Economics Vincent F. Hendricks is Professor of Formal Philosophy at The University of Copenhagen. He is Director of the Center for Information and Bubble Studies (CIBS) sponsored by the Carlsberg Foundation and was awarded the Elite Research Prize by the Danish Ministry of Science, Technology and Innovation and the Roskilde Festival Elite Research Prize both in 2008. He was Editor-in-Chief of Synthese: An International Journal for Epistemology, Methodology and Philosophy of Science between 2005-2015. Pelle Guldborg Hansen is Behavioral Researcher at Roskilde University; Director of ISSP - The Initiative of Science, Society & Policy at Roskilde University and University of Southern Denmark; and member of the Prevention Council of the Danish Diabetes Association. He also heads the independent research group iNudgeYou and is chairman of the Danish Nudging Network and co-founder of TEN - The European Nudge Network.